6 Tips to Optimize Your BigCommerce Site

If you're running an east-commerce site on BigCommerce software, there are a ton of tips and tricks you lot should take advantage of to get the near blindside for your buck. Equally i of the best online shopping carts available (backside only Shopify and PinnacleCart), BigCommerce offers a diverse assortment of tools and features to ensure you sell as much product every bit possible.

In order to help you maximize your BigCommerce usage, we've compiled this list of six tips for using BigCommerce software. If there'due south annihilation we haven't covered in this list, be certain to check out BigCommerce'southward website; in that location you'll find a healthy dose of customer support pages, FAQ, and how-to videos.

1. Access Orders on a Smartphone
Are you on the road and away from your computer? Is a customer calling your smartphone demanding details about an society? You can access individual purchases on your Android or iOS application. Here's how: Open the app, click "Card" on the upper left-mitt side of the screen, and select "Orders."

Within this page, y'all'll see all of your orders listed reverse chronologically. Click into any guild yous'd like to manage. In one case there, y'all'll exist able to access the product paradigm, the StockKeeping Unit (SKU), and the inventory level of the product your customer purchased. Although the app won't let you lot to make changes directly within this folio, at least you'll be informed when dealing with the call. If there'south an emergency and you need to make order changes, y'all'll have to head to your nearest laptop.

2. List Your Items on eBay
You tin can access eBay, one of the largest online marketplaces, straight within the BigCommerce platform. Showtime, you'll demand to create an eBay listing template. To do so, go to "Marketing" and select "Sell on eBay." Click the "eBay List Templates" tab and select "Create an eBay Listing Template."

Next, you'll enter the details of your template, including its proper noun, the countries to which you'll sell, and whether or non y'all want this to be a public list. Yous'll as well exist asked to enter the categories on eBay where you'd like the products to appear (Electronics, Clothes, etc). Click "Next." Yous'll be asked to enter information on pricing, payment methods, aircraft methods, and checkout instructions, among other details.

Once you've entered all pertinent details, you'll desire to go ahead and list your products. Hither'due south how: Become to "Products" and select "View" within your BigCommerce dashboard. Check the box next to the products you lot'd like to list. Click "Cull an Activeness" and select "List These Products on eBay." Click "Confirm."

Next, you'll choose the listing template and listing date. Click "Next." You volition be shown eBay's listing fee. If y'all're happy with the fee, press "List on eBay."

3. Use Live Chat for Free
If y'all deal with demanding customers merely don't want to stitch an obnoxious phone bill, look into calculation a live conversation collaboration app to your eastward-commerce site. This is piece of cake to exercise with BigCommerce. First, y'all'll need to create an account with live conversation client platform Zopim (a Zendesk product).

In one case you're set upwardly, click "Widget." You lot'll desire to copy the HTML lawmaking underneath the "Embed the New Conversation Widget" heading. Next, you'll caput back into your BigCommerce dashboard. Click "Settings" and go into the "Avant-garde Setting" tab and click "Live Chat." Then select "Other 3rd Political party Live Chat Service" and click "Salvage." Choose the "Other Third Party Live Conversation Service" and paste the HTML lawmaking into the "Live Chat Code" box. Click "Save."

iv. Add a Facebook "Similar" Button to Your Page
Adding a Facebook "Similar" button to your e-commerce website is a quick and like shooting fish in a barrel mode to help customers stay in contact with you lot. To get started, visit the Facebook Like Button page. Add your company's Facebook profile folio into the URL field. Cull which style of button you'd like to include and the action you'd similar this push to initiate. Uncheck "Show Friends' Faces" and "Include Share Push," and click "Get Lawmaking" to copy the code provided by Facebook.

Side by side, open the "Banners" tab under the "Marketing" header in BigCommerce, and click "Create a Imprint." Enter the banner name, which is only visible on the back end. Click "Edit HTML Source" and copy the code into the "Your Plugin Code" window. Go into your BigCommerce command panel and paste the code into the "HTML Source Editor" window.

Get back to Facebook and copy the code from the lesser box of the "Your Plugin Lawmaking" window on BigCommerce. Then, go dorsum to the code you lot were using in the BigCommerce control panel, press "Enter" twice, and place the code y'all but generated on Facebook into your control panel. Then, select where you'd like the code to appear on the folio, and salvage your changes.

5. Link Your Blog to BigCommerce
Content marketing is an excellent fashion to concenter new customers. If you've already got an heady array of content on a WordPress blog, connect it to your e-commerce website so your visitors tin cross between each website without leaving your native navigation.

Become to "Content" and click "Spider web Pages." Next, click "Create a Web Page" and under "This Folio Will:" select "Link to Another Website or Document." Then, add your web log's name. In the space adjacent to "Link," paste your blog'due south URL.

6. Create an Abandoned Cart Saver
Don't let a potential customer become away without offer them one concluding deal. Get to your command panel, click "Marketing," and select "Abandoned Electronic mail." Click "Add an Email" or edit one of the already existing abased cart email templates provided by BigCommerce.

On this page, you lot'll be able to edit text, cadence (how oft the e-mail messages are sent), and the kind of content you'll add to the e-mail. You can too set up an email campaign that contacts the potential customer with two or three additional, tailored emails after he or she leaves your website.

This article originally appeared on PCMag.com.